Revealing New Paths to Self Care.
With existential crisis looming, Facebook Groups shifted from hobbyist communities to people-powered support systems fueled by intimacy and acceptance. Heart break, self-doubt, and burnout were met with beautifully bizarre forms of self care that no search engine could offer. These unexpected acts of humanity came together in our campaign, as a reminder that no one needs to take on life’s biggest challenges alone.
Community Curated 360˚Experiences
To help us understand ourselves better, the members of Screw It, Let’s Talk Astrology helped create The 12 Houses of Self. Below, the Outdoorsy Gals guide us through an audio experience to help let go of everyday stress. Both experiences are meant to serve our audience at the intersection of entertainment and utility.
Social Posters
MTV VMAs Activation
It's always fun to see new sides of a well known face. For the VMAs we got to spend some time getting to know what pop star BeckyG loves outside of music, then spun it into a journey through her fav Facebook Groups. It turns out self-care is all about self-indulgence for Becky.
