Proving Made Up Anniversaries Are Worth Celebrating.

People don’t get excited about their anniversary with Facebook and we knew that, but the brand is nothing without its community so we wanted to celebrate each individual’s time on the platform in a way that allowed them to feel some love. In order to say a proper thank you to our community of billions, we created a unique personalized journey that reflected each persons experience with the brand and did so with a big smile. Selfishly, my favorite part of this project was developing the hell out of this beautiful number system with our friends at Buck.