Proving Groups Could Be Your Happy Place During Scary Times.
Fandoms, alternate realities, and obsession worthy hobbies exist in excess in the ever-expanding universe that is Facebook Groups. This truly mobile-first campaign invited people to find their own safe corner of the internet and spend as much time there as they damn well please.
Augmenting The Reality of
2020 Took on Many Forms
AR Filters, Playable Ads, 360˚ Experiences, Social Channel Takeovers
Social Takeover, Chapter 1
“For the days and nights henceforth We Pretend It’s 1453 Internet Facebook Group is commandeering ye page”
Social Takeover, Chapter 2
“We’re putting a different spin on things for the next few days. Vinyl Junkies Facebook Group is here to turn up the sound and help you obsess over vinyl”
Social Takeover, Chapter 3
“Get ready to be submerged in an other-worldly experience as we uncover the origins of the OctoNation® Facebook Group”
