Forcing America to Face the Opioid Crisis.

After years of successfully fighting Big Tobacco, we helped Truth expand their mission and take on a new enemy: prescription opioids. With over 200,000 dead, it was no secret that these pills were widely abused, but somehow kids still felt immune to its addictive powers. America needed a dose of reality, and we gave it to them with a live detox experience that showed the world the impossible hold opioids take on your life