Claiming the Creative Capital of the World.
Together with Mayor Garcetti we developed a brand to celebrate LA’s dynamic creators, brands and manufacturers, while also raising money to support creative endeavors in underserved communities around the city. Our launch campaign was held together by a dynamic design system built as an invitation for creative expression. One that came to life when filled with the people, places, and things that define Los Angeles today.
Building a Platform to Support LA Creators.
LA Original is the brand platform we developed for selling LA-branded products across a range of lifestyle categories. 100% of proceeds support our city’s makers, both current collaborators in the program and local creatives who will define our future.
"This is the city of storytellers and story makers, who are constantly reimagining tomorrow."
-Mayor Garcetti