Bringing Families Together with a New Spin on an Old Tradition.

To help Target stand out during a saturated holiday season we created an on-going holiday adventure that revealed itself throughout the season instead of your typical ad campaign. "The Holiday Odyssey" was a season long journey about three kids and a dog who set out on an epic quest to save Christmas for Gingerbread City. The world we created was so sweet we won for Best Use of Fiction in a film series. The campaign resulted in the most profitable holiday season in Target history.