Going Back to the Canyon to Find Teva’s Future.

Teva had a shiny new tagline it wanted to share with the world, so we tapped into their own creative community and headed back into the Grand Canyon where they were founded to give it some meaning. We worked with fifteen different artists, who each created their own expression of the brand's tagline using hand-illustrated typography. Across the campaign we were able to create a true reflection of the self expression we saw in the Teva community.