Fueling Hatred in a World Already Divided.

We lit a fuse of hatred between two warring races of winged-warriors to launch NC Soft’s latest game. Pre-sale orders topped 6M and the game held the top two spots on sales charts for months after release, and our World Divided kept gamers hungry for more.  In the gaming world the MI6 Awards are the Oscars and the campaign won both Best Campaign and Best Print Ad.