Inviting Billions of Users to Speak a New Language.

The global launch of Avatars marks the first brick laid in WhatsApp’s path towards the metaverse. With more reflective representation and culturally authentic features 2+ billion users were finally allowed to express themselves more boldly and represent their digital identity more accurately. To demo the product, we enlisted experts in self-expression across the globe to take their own persona for a test drive — artists like Raja Kumari, Jão, Tems, and Diljit Dosanjh.