Turning a Penalty Into a Reason to Believe.

During an NFL season when the league delivered record high excessive celebration penalties, Las Vegas stood up in the name of fun. As a city built for entertainment and host to Super Bowl LVIII, Vegas confronted the sports-world with a petition aimed at eliminating the penalty in it’s city limits. To help rally support we recruited legendary NFL instigator, Chad ‘Ochocinco’ Johnson, and Grammy-nominated Tobe Nwigwe. The two collaborated on a custom track and music video inspired by Las Vegas’ unapologetic culture, and invited players and fans to fight for celebration.